Design, code, and AI to turn ideas into functional experiences.
Design, code, and AI to turn ideas into functional experiences.

I’m a Product Designer with expertise in front-end development. By connecting design, product, and technology throughout more than 11 years of experience, I’ve found new ways to turn complex problems into solutions that make a real difference for people and businesses.
I have a T-shaped profile. As a senior designer, I work across different areas of the product process, including research, strategy, content, microcopy, user flows, prototyping, and validation. My deepest expertise lies in UI, design systems, interface development, and implementation. This combination is where I stand out as a specialist, connecting product decisions to the way they ultimately reach users.
I have worked with front-end development since 2017, and this experience directly influences the way I design. I create prototypes that are closer to the final product, communicate easily with engineering about implementation, and help generate tangible results for the entire team. I also consider components, APIs, business rules, and interface architecture from the beginning. To me, design and development are part of the same process, guided by the same goal and becoming increasingly connected.
I also maintain a constant practice of experimentation. In recent years, I have deepened my knowledge of AI, automation, databases, and infrastructure. I have applied this experience to build my own products, plugins, extensions, and internal tools that improve processes and expand the capabilities of the teams I work with.
Throughout my career, I have also mentored more than 80 designers. Teaching has helped me organize my thinking, listen to different perspectives, and explain decisions without relying on authority or jargon. Design, code, and AI are all part of my toolkit, but they are means to an end. What interests me is building thoughtful, viable products that are prepared to keep evolving.
Services
From early product definition to features ready to ship, my work covers complex flows, edge cases and technical constraints. The result is a product that is easier to use, maintain and evolve.
An excellent Product Designer and Design Systems Designer. He built the entire foundation of Azion’s Design System and a significant portion of the new console interfaces we developed from scratch. He is highly productive and always focused on optimization. Working with Duda is always straightforward and objective.
Articles
Why the space between imagining an experience and shipping it to production matters more, and what changes in practice for design and engineering.
Why complex products do not need to hide their nature to offer a clear experience.
Design systems are no longer only a consistency tool. They are also a way to teach AI how a product should think, speak and behave.